Getting more from one good article

A thorough article takes real effort to write, and most of that effort can be reused. The main points can become a short email, a handful of social posts and the outline for a video without anything new needing to be researched.

Each version should suit the place it appears. A social post works best when it makes a single point and stands on its own, while an email can afford a little more context and a clear invitation to read the full piece.

Keeping a simple record of what was reused and where prevents the same material from being sent twice to the same audience. It also shows over time which topics travel well and which are better left as articles.