Planning a simple content calendar

A content calendar is a plan for what will be published and when. For a small team it does not need special software, because a shared spreadsheet with a date, a topic, an owner and a status for each piece covers almost everything that matters.

The most reliable calendars are built around questions customers already ask. Sales calls, support emails and local search results are full of them, and an article that answers a real question clearly tends to stay useful far longer than one written to follow a trend.

It helps to plan less than seems possible. One well researched article every two weeks, published on time, builds more trust with readers than an ambitious weekly schedule that is abandoned after a month.